What are the differences between Brand Strategy vs. Marketing Strategy? Brand strategy is focused on creating a specific identity and image for a company or product. It’s about crafting a message that will help differentiate a business from its competitors and make a...
How to Design & Implement a Brand Design Template A brand design template is essential to any business’s marketing strategy. It provides a basic framework for how all of the company’s marketing materials should look. It should be designed to be easily recognizable...
What is Brand Extension? Companies constantly seek ways to increase their market share and visibility in today’s competitive market. One of the most effective strategies for achieving this is through brand extension. Brand extension, or brand stretching, uses an...
What is Brand Positioning? An Introduction: Brand positioning is a marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the minds of consumers. A well-defined and strategically targeted brand positioning enables a...
What is a Brand Awareness Strategy? An Introduction: Brand awareness is an important aspect of any successful business. It helps customers to recognize your brand and create an emotional connection with it. It’s one of the most powerful marketing strategies that help... 
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