How to Find the Perfect Brand Strategist for Your Business

When you’re looking to revamp your brand, or are struggling with getting the desired attention your products demand, it’s time to look for the perfect brand strategist. A professional brand strategist can help you create a powerful and successful brand. But how do you find the perfect brand strategist for your business?

This article will help you answer this question. We will explain how to find a brand strategist that best meets your specific needs and see how they can help you. We will provide a definition of a brand strategist, explore their skills and experience, discuss the relevant certifications and qualifications, and share tips on how to select a strategist that can best help you reach your goals.

What is a Brand Strategist?

A brand strategist is an expert that specializes in helping companies develop and maintain a successful brand strategy that resonates with customers. As a brand professional, the strategist will guide a business in creating and managing a cohesive brand image across multiple channels including online and offline, both nationally and internationally.

The main focus of the brand strategist is to create and maintain a positive customer experience throughout all the different platforms. This includes creating the right messaging for different audiences, creating a content marketing strategy, and measuring the performance of the brand’s overall performance. In short, the goal of a brand strategist is to ensure that the company’s brand projects the right image to potential customers.

Skills and Experience of a Brand Strategist

Brand strategists require a variety of skills and experience in order to handle the wide array of tasks they encounter. Some of the necessary skills and experience include:

• A deep understanding of marketing and branding principles.

• Excellent communication skills, both written and verbal.

• Expertise in the use of analytics and research to gain insights on trends and customers.

• Extensive experience in social media, website design and development, content creation and more.

• The ability to work with a variety of teams such as marketing, design, and product development.

• A strong understanding of insights coming from both qualitative and quantitative data sources.

• The ability to come up with creative solutions to complex problems.

Certifications and Qualifications of a Brand Strategist

Not all brand strategists are certified or have formal qualifications, as many work to develop their skills through experience. However, if you’re looking for a professional who has the necessary qualifications, there are certifications and programs available.

There are a number of courses that can help brand strategists hone their skills and build their credentials. For instance, the Brand Strategist Certification Program from the International Association of Branding Professionals is a respected program that provides comprehensive education and training on the branding process from start to finish.

The program offers courses on brand positioning, consumer research, media planning, communication strategy, and other relevant topics. Other programs, such as BrandDNA from the Brand Institute, further develop brand strategist skills through workshops, action plans, and case studies.

Tips for Selecting a Brand Strategist

Finding the right brand strategist for your business is key to developing a successful brand. Here are some tips to help you in your search:

• Do your research: Conduct an online search and collect information on potential candidates. Read reviews, view their portfolios, and look into their experience.

• Get referrals: Ask business colleagues or partners for referrals if they’ve worked with a brand strategist.

• Consider qualifications and certifications: Look for professionals with the right qualifications and certifications that match your desired criteria.

• Request a consultation: Request a consultation call with prospective strategists to learn more about their experience and approach.

• Ask for a sample: If the strategist has an online portfolio, ask for a sample of their work to get a better understanding of their skill.

• Verify credentials: Make sure that the strategist you hire is qualified and has the required certifications.

• Check for specialty: Look for a brand strategist who specializes in a niche that fits your industry.


Finding the perfect brand strategist for your business is essential for developing and maintaining a powerful brand image. The key to finding the right strategist is doing your research and checking that they have the necessary qualifications and certifications. Make sure to also request a consultation and ask for samples of their work.

With these tips, you will be able to find the perfect brand strategist that meets your specific needs and helps you reach your desired goals.

If you are looking for a quote, have an idea for a project, or just have a question, please let us know. Just fill out the contact form below and we will respond as soon as possible.

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Our Brand Strategy and Design Services include...

  • Brand Strategy

  • Brand Identity

  • Event Branding

  • Visual Brand Alignment

  • Marketing Collateral

  • Campaign Development

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  • Signage

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