CLIENT:
Red Clay Development Partners
LOCATION:
Atlanta, Georgia
SERVICES:
Brand Strategy
Brand Identity
PROJECT
Red Clay Development Partners is a residential real estate firm specializing in the development, acquisition, disposition and management of multi-family communities. The partners were in search of a brand identity, website and marketing collateral that would appeal to investors and partners, alike.
RESEARCH
Jack, Bryan and Harris are strong believers that if you can’t find the community you want to be apart of, sometimes you have to roll up your sleeves and build it yourself! They were in search of a brand concept that centered around their company ethos of building community and partnerships. The team was also interested in a logo that stood out from the competition, and was visually clean with a slightly rustic look.
VISUAL ID
A ‘rustic-refined’ brand was chosen for a look that was clean, with a touch of rustic to reflect the act of building.
An earthy, neutral color palette was selected to stand out from the competitive landscape.
Geometric blocks represent the foundation of building communities and the partnership within the business itself.
The combination of angular condensed font with a rounded font for the brand typography gives a welcoming, confident, while slightly vintage look to the brand.
*In partnership with Maggie Klein (Brand Messaging) and Play LLC (Website)
If you are looking for a quote, have an idea for a project, or just have a question, please let us know. Just fill out the contact form below and we will respond as soon as possible.
Our Brand Strategy and Design Services include...
Brand Strategy
Brand Identity
Event Branding
Visual Brand Alignment
Marketing Collateral
Campaign Development
Package Design
Signage
Branded Apparel Design
