Atlanta, Georgia


Brand Strategy
Brand Identity
Marketing Collateral
Promotional Design
Package Design


Lumity is an anti-aging immunity support supplement created by Dr. Sara Palmer Hussey PhD that works on a cellular level to support health and wellbeing. The company, based in the UK, was looking for a visual strategist who could build a brand identity for the flagship product which could lead into a lifestyle brand that empowers people to look and feel their best.


While the start-up was envisioning the brand heavily based in science and backed up with data and statistics, they also wanted a brand that would be aesthetically beautiful and would appeal to women, as the flagship product was formulated for females. Therefore, the educational aspect of the brand was vital. Once the initial brand and packaging was developed, Dani Lou Illustrates then began to create a set of marketing materials that would generate customer loyalty and promote education for the premium supplements across multiple countries.


Dani Lou Illustrates worked closely with the CEO of Lumity to develop a full branding system, a packaging ‘experience,’ multiple promotional items, website design, direct mail campaigns, event branding, radio and television advertisements, signage, print advertising in international magazines and art direction on photoshoots and social media platforms.

If you are looking for a quote, have an idea for a project, or just have a question, please let us know. Just fill out the contact form below and we will respond as soon as possible.

What are You Looking For?

Our Brand Strategy and Design Services include...

  • Brand Strategy

  • Brand Identity

  • Event Branding

  • Visual Brand Alignment

  • Marketing Collateral

  • Campaign Development

  • Package Design

  • Signage

  • Branded Apparel Design

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest

Share This