CLIENT:
Lumity
LOCATION:
Atlanta, Georgia
SERVICES:
Brand Strategy
Brand Identity
Marketing Collateral
Advertising
Promotional Design
Package Design
Signage
PROJECT
Lumity is an anti-aging immunity support supplement created by Dr. Sara Palmer Hussey PhD that works on a cellular level to support health and wellbeing. The company, based in the UK, was looking for a visual strategist who could build a brand identity for the flagship product which could lead into a lifestyle brand that empowers people to look and feel their best.
RESEARCH
While the start-up was envisioning the brand heavily based in science and backed up with data and statistics, they also wanted a brand that would be aesthetically beautiful and would appeal to women, as the flagship product was formulated for females. Therefore, the educational aspect of the brand was vital. Once the initial brand and packaging was developed, Dani Lou Illustrates then began to create a set of marketing materials that would generate customer loyalty and promote education for the premium supplements across multiple countries.
VISUAL ID
Dani Lou Illustrates worked closely with the CEO of Lumity to develop a full branding system, a packaging ‘experience,’ multiple promotional items, website design, direct mail campaigns, event branding, radio and television advertisements, signage, print advertising in international magazines and art direction on photoshoots and social media platforms.
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Our Brand Strategy and Design Services include...
Brand Strategy
Brand Identity
Event Branding
Visual Brand Alignment
Marketing Collateral
Campaign Development
Package Design
Signage
Branded Apparel Design
